Shea Avenue Boutique Celebrates Two Years on North Main Street

This weekend, Shea Avenue Boutique celebrated two years at its location at 191 North Main Street in downtown Fond du Lac. It’s pretty cool seeing another locally owned business reach a milestone like this, especially one that has added something different to our downtown.

I first stopped into Shea Avenue Boutique last year and had the chance to learn more about owner Aggie Mae and the story behind her business. After moving away from Wisconsin following COVID and spending time on a ranch in North Dakota, Aggie eventually found her way back to Fond du Lac. What started with vendor shows and live online sales grew into the downtown boutique people know today.

Aggie celebrated the anniversary on Friday and Saturday with plenty of fun for everyone who stopped in. Customers could spin for different deals, shop mystery bags, and grab hanging denim for $35. The first four people to spend $200 or more also received a pink canvas tote that they can bring back throughout 2026 and 2027 to receive 10% off future purchases.

Shea Avenue Boutique carries women’s clothing in sizes small through 3X, along with accessories, home décor, and plenty of items you probably won’t find everywhere else. Aggie has always encouraged people to wear what they like instead of worrying about what everyone else is wearing, and I think that is part of what makes her store stand out.

Congratulations to Aggie and Shea Avenue Boutique on two years at their downtown Fond du Lac location! Supporting places like this helps keep our downtown growing and gives local business owners a chance to keep doing what they love.